
Bright colors captivated viewers of South Africa's first pan-African
Fashion Week. (All photos and text by Deidre Crawford)
South Africa is making its mark on the global fashion map with the debut of its first pan-African fashion week. Fifty designers from more than 20 African countries gathered in Johannesburg during this week's Confederations Cup to showcase their latest innovations in a tribute to African fashion and the continent's best designers.
The fashion world has recently been looking to Africa as a source of design inspiration, and South Africa is poised to take full advantage of the limelight surrounding the 2010 World Cup to highlight its burgeoning fashion industry.
The entire continent hopes to capitalize on global interest from the World Cup to benefit local textile industries, increase international and inter-African trade and expand interest in the continent as a creative source, said Dr. Precious Moloi-Motsepe, Chairperson of Africa Fashion International, the company behind Arise Africa Fashion Week.
African designers have long been known for their fusion of modern and ethnic styles and their ability to incorporate a variety of traditional fabrics and accessories into their collections.
Cambodia-based Madagascan designer Eric Raisina showcased woven silk pants, dresses and shawls inspired by the landscape and sunsets of his native Madagascar.
"Everything is coming out of my origin, which is Madagascar and Africa," said Raisina. In Africa, every woman is wearing something on the head, on the shoulders, every time - not just a scarf, but some part of her clothing."
His innovative designs included vibrant patterned pants and a black halter cape that unfastened from the shoulders to form a long formal evening dress with tails.

Sierra Leonean designer Adama Kai, who was born in New Jersey but moved to Sierra Leone after the civil war, centered her collection around the Sierra Leonean city of Freetown's Lantern Festival.
"(It's) our version of masquerade carnival and each community picks the symbol of the devil," explained Kai.
"I picked the jolie and the fairy - they're more light-hearted, sequins. They're fun, they're flirty, they're bright, so that's really where the inspiration for this collection came from."
Jeweled necklaces, brilliant purple, yellow and pink iridescent floral dresses and skirts adorned with sequins dominated her collection ranging from casual to formal.
South African designers also employed their country's history into contemporary clothing styles.
In a nod to Youth Day, a national holiday held in recognition of the 1976 Soweto uprising where Soweto school children were killed by South African police, designer Thulare Monareng showcased bright "Soweto 33" Confederation Cup soccer t-shirts paired with Zulu-inspired pleated leather skirts.

"I didn't really want to make a political statement, but I really did want to honor what happened 33 years ago," explained Monareng. "And I wanted to look into the future and say 'We live in such an amazing country with such positive energy'."
"Really that's what this collection is about in terms of color, in terms of vibrancy, energy - for me it really encapsulates what young people are about - not only in South Africa, but on the continent as a whole."
Cape Town designers Olivia Kennaway and Alice Heusser of Lalesso also impressed audiences with their new range of colorful dresses and skirts inspired by traditional Kenyan lessos, also known as "khangas."
Their Spring Summer 2010 collection featured 1950s baby-doll dresses and flirty skirts crafted from bold Kenyan prints, feathered hairpieces sporting green and purple plumes, and elegant flowing gowns.
Kenyan-born Heusser was inspired by the prints of her homeland and aimed to incorporate them in to a clothing line. Their company, which was formed in 2005, helps support Kenya's local textile industry and now employs over twenty Kenyan women and community artisans to create one-of-a-kind patterns.

In addition to Africa, the pair has already established a strong fan base in Europe and the United States.
"If you took away the ethnic prints to our designs, they're very current, very Western world, High Street kinds of trends, but we're using the African print to combine the two and sort of make it for everyone," said Kennaway.
With thousands of miles of African coastline, there was no shortage of swimsuits during Fashion Week. Designers displayed a dazzling array of sequined pastel, jewel-tone and animal-print suits intended to brighten up the beaches.
Cape Town-designer Tracy Efstathiou of swimwear label Tracy B. debuted her latest collection to much fanfare.
Her new line of swimwear featured candy-colored pastels and metallic golds and silvers. Shell- and rhinestone-encrusted one-piece suits competed for attention with pale pink and lilac ruffled two-pieces as models strutted the walkway walking large jewel-collared poodles.
"It was basically inspired by Africa, but at the same time it still had a feminine touch to it," said Efstathiou.
"I love the feminine -- I love frills, I love glitter, I love all that kind of thing."
In the past, Efstathiou's daring suits have been shown in Sports Illustrated, but she will also offer less "over-the-top" scaled-down versions of her latest collection to the public, she said.
South African swimwear label Love Water Love continued with the theme of fusing modern and traditional styles. Models dressed in black ruched vintage-inspired suits and leopard-print bikinis adorned with hot pink and mint green edging strode to a techno beat wearing short leather gladiator boots.
The company that "believes there's a Bond bikini girl in every woman" did not fail to disappoint with their range of brightly hued animal prints accessorized with rainbow-colored hairpieces.
"Basically our range has three different stories, and what you saw now was sort of our African jungle inspiration," said Margit Wessels, one half of the design team. She explained the other two themes would be debuted in August at Cape Town Fashion Week.
Africa Fashion International will also host Cape Town Fashion Week, traditionally the largest gathering of African fashion talent, expected to draw hundreds of local and international visitors.
"We are poised to be on the world stage," said Monareng.
"I think it really is our time. It is our era, and I think we have everything it takes to make a global fashion statement."

Arise Africa Fashion Week runs June 12-20 at the Sandton Convention Centre.
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