September 2008 Archives
"Depending on the ideological biases of the publisher and the editorial staff, information may also be slanted toward or against various viewpoints... Just as campaigns vie for support from voters, news organizations seek to gain loyalty of viewers, readers and surfers. Promos in their own pages or broadcasts, or ads placed in other media highlight programming and personalities and establish brand identity.
A campaign unfolds along a fixed chronological path, with clear markers along the way, and there are only so many approaches a news organization can take in covering it. There are, however, huge differences in the quality and consistency of coverage."

The factors behind this shrinkage are sadly familiar: The rise of the Internet has produced sharp declines in traditional advertising revenues in the printed press. Free online advertising competitors such as Craigslist.com have sharply undermined classified advertising as a traditional source of revenue. While many newspapers have attempted mightily to forge a presence on the Web -- including The Chronicle, whose terrific sfgate.com is among the top 10 most trafficked news sites in America -- revenue from online advertising is paltry compared to that from traditional print sources. As a result, newspapers such as The Chronicle must make staff cuts to survive -- and increasingly it is highly skilled professional journalists committed to seeking the truth and reporting it, independently and without fear or favor, who must go.
The average citizen may not realize how severely the public's access to important news, gathered according to high standards, may be threatened by these bottom line trade-offs."
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