by Matthew Erickson
In 2007, Margo Drakos left a promising career as a cellist in the American String Quartet and Pittsburgh Symphony to start up the website InstantEncore. Billed as the "the world's leading resource for delivering and enjoying live classical music anywhere and anytime," InstantEncore.com can be used to keep up-to-date with artists, ensembles and concerts locally and nationally with the help of several online interactive tools.
For its efforts, InstantEncore was highlighted as a showcase project at the National Summit on Arts Journalism held at the Annenberg Auditorium on Oct 2. Organized by the USC Annenberg School for Communication and the National Arts Journalism Program, the inaugural event aimed to discuss the developments of journalism in an ever-changing world.
After the summit, I chatted with the down-to-earth Drakos, the website's official chief operating officer, to find out just how in tune InstantEncore is with the worlds of journalism and concert performance. According to Drakos, the website not only provides resources to artists, orchestras and music festivals to connect with audiences beyond the concert hall. It seeks to make a classical music performance a "living, breathing thing."
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