IMG_0140.jpgLet's play some word association. When I say the word riot, many Angelinos would immediately think of 1992. After the four police officers were acquitted in the Rodney King case the city of Los Angeles was set ablaze. For six days a dark cloud of smoke rose from burning buildings and several individuals went on a mini-crime spree in South Los Angeles. The looting and destruction of property was something the city hadn't seen in nearly three decades. 

Ok, how about this one: South Central. What picture pops into our minds? What type of people do we equate with these words? Gang members? Drug dealers? Maybe the word crime comes to mind or even the color black. Perhaps the word violence? Why do we think this way? Perhaps we can blame Hollywood for making movies like Boyz N the Hood or Menace II Society

It's easy to make generalizations about a particular area, but until one actually sets foot in a place like Watts or Compton they really have no idea what is really going on in the community at large. So let's be honest, is there violence? Yes. Is it as bad a scenario as one perhaps has conjured up in their head? No. 

Visiting the Watts Labor Community Action Committee, WLCAC for short, really did change the way I perceived this residential district. I'll admit, I am guilty of the things I was mentioning before. I have never visited Watts in the past and if it wasn't for USC I probably definitely would never have visited this area, ever.

The people running the WLCAC are an amazing group of individuals who are adamant about educating their community in bettering themselves. Whether it's their One-Stop Workforce Development Center that "establishes seamless, 'no-fail' job training, job placement and post-employment training system for youths, adults, seniors, veterans, and dislocated workers." Or their commitment to helping the community battle it's health problems by setting up a farmer's market once a week so that residents can have access to fresh fruit and vegetables.

Dr. Maxine Liggins, the WLCAC's area medical doctor, explains that the residents of Watts are at high risk for preventable health problems and it is all because of the community's diet. Majority of the community would rather eat fast food or processed foods rather than cook a sensible meal at home. Oftentimes it can be a monetary issue, but majority of the time it's that residents have higher priorities ranging from paying rent on time to keeping up with bills. Seems that most of the time their health gets put on the back burner and as a result of their poor diet it leads to several cases of diabetes, hypertension and other disease that could have been avoided.

I found it particularly astounding that Watts was without its own grocery store up until 1985. Yes, 1985. I can't even fathom that. Growing up in Mission Viejo, grocery stores were never short in supply. This is another reason why the community's health is what it is. The grocery stores are small and as Dr. Liggins explained many of the items on the shelves are expired and the produce section is filled with spoiled fruits and vegetables. People would rather shop at the corner store than go to the grocery store. There aren't exactly many heathy options at a 7-11 last time I checked.

Going through Watts was very eye opening and despite the negative stigma attached to the area there are people in the community hard at work at making Watts a better for its residents and its future visitors. 
Journalist A.jpgSeveral times in the past week I have been asked by my fellow classmates which journalists I follow. Hard pressed to offer up an answer, I usually found ways to change the subject. I am going to say that I am either a bad news consumer or I really just don't care. News is news. I read what I like, from where I like and the byline often goes unnoticed. It's a shame; you'd think that I would be able to offer up at least a name or two. 

I bring this up because along with injecting some new blood into the journalistic fold, I have to be able to make a name for myself in the world of journalism. In order to be successful, I need to build an audience. Who would have thought? 

I am really having a hard time grasping this entrepreneurial spirit. I had mentioned in a previous blog post that the idea of branding, while important, is an absolute foreign concept to me. Technology has no doubt made it easier to become a shameless self-promoter. Having been a Twitterer and a user of Facebook before arriving to USC, I have had the tools at my fingertips to begin making myself a household name the entire time.

Not only am I a journalist, but I am also my very own PR rep. 

With that, I make my segue. 

At the School of Journalism Graduate Student Orientation Dinner on Monday night I found Jerry Swerling, the second speaker of the evening, to be quite the interesting character. He offered up some insights on how he thought the lines of PR and journalism had points of overlap and how the two fields can work in conjunction with one another. 

I see how there may be some similar aspects between the two, namely the writing involved, but I fail to see how Swerling believes that both offer up news. I say the word "news" as the way that it is understood by journalists. Maybe "news" has a different meaning in PR circles. Perhaps I completely misunderstood him, but I came away with the idea how PR can cover news the way journalism does. 

Again, I may be way off, but don't PR companies work for clients while journalists work for the people? How can these two realms have any similarities with delivering news as I understand the term? I can see Swerling's point if he replaced the term "news" with "information." PR firms offer up a wealth of information about their clients and perhaps their company's goals. In my opinion, PR firms say anything they can to make their client(s) look good. Their central goal is to market their clients in a way so that they can build rapport with a potential investor or so that they can be painted favorably in the public scope. 

PR reps and journalists do have to have some interaction from time to time and much how journalists pitch editors on stories they want to pursue, PR reps pitch journalists oh why their client should be covered. 

Hey, maybe we aren't so different after all...







 


Here is my interview.


Here is my video.


This first week of class flew by and I can only imagine that my stay at USC Annenberg will fly by as well. To say that I have learned new things this week would be an understatement, but Thursday's lecture really put into perspective the expectations of future journalists.

I have been in the field since 2006 and my primary focus was purely the writing aspect of journalism. I realize now that just writing isn't going to be enough. I need to be a Jack-of-all-trades. I need to have the wherewithal to be able to shoot a video, edit it, and be confident that it will be a solid piece of news. I need to have the expertise to edit audio clips, put together interactive slide shows, and have a decent understanding of copyright laws. The multimedia aspect of journalism has changed the game and we, as journalists, must adapt accordingly.

With all these new mediums at our disposal comes the responsibility of being both ethical and lawful in their uses. As Professor Suro stated, many things are technically legal but not ethical. Of course we are all ethical journalists, but the temptation to fabricate or subtract relevant content from a piece looms larger than ever in the digital age. Like Peter Parker said, "With great power, comes great responsibility."

Another thing that jumped out at me this week was the idea of branding. In order to remain relevant this ever-changing field we must market our namesake to a degree. Social networking sites have aided us in our quest to building our brand. I guess we can make the argument that not only are we journalists, but we are also entrepreneurs. Our name no longer just rests on the byline; it is also a living, breathing entity.

For established and up and coming journalists alike it's as if we are all working without a net. We are blazing a trail into unknown territory. The future is what we make of it. People are consuming their news in so many different ways now and it appears that there are limitless resources out on the net for news. With the advent of sites like Twitter people are able to receive updates on news happening in real time. Gone are the days of people actually receiving "new" news in their morning paper. Change is good. Keeping up with change is a different matter entirely.

My parting thought is this: We have a tremendous opportunity to become the future pillars of our industry and we must make it our goal to never shy away from a challenge and must always do our reporting with due diligence. Technology is our friend and with it we have an incredible opportunity to change (enhance?) the way news is delivered.

In an abstract way, the following music video has some relevance. Then again, maybe it's just me.


It's quite refreshing to hear a scholastic take on the state of journalism from an accomplished, intelligent cynic academic.