The two weeks in the Annenberg basement (aka. room G34) have been fun but a tiring session. Poor professors tried to give an overview of the history and future of journalism while discussing about the current state of the media. Not a task for the weak-hearted.
Personally I was extremely happy to see the strong entrepreneurial view that the teachers had. There is not going to be steady jobs in legacy media. Ask you nearest colleague in class about their latest experience in the business and most will say that it wasn't a great one.
While Annenberg seems to be up to speed what's happening in the field, some others aren't. I just read an article from American Journalism Review that basically said that newspaper publishers should boycott internet and especially Google. I had to double check the date in the articel. Yes, it was published this summer, not few years ago. For a second I thought this is a fake AJR page that was written to show how clueless the legacy media is. But no, it was the AJR site.
Read the article. What a wonderful chance for us dreaming about our own business! After the newspapers decide to boycott the internet, I'm going to have a online news startup that reports what the newspaper are printing but not publishing to the web (applying fair use, of course). Big media companies are the ones that "plummet the price of online ads to Depression-like levels". After they are gone from the web, market will heal itself and my startup will prosper!
Personally I was extremely happy to see the strong entrepreneurial view that the teachers had. There is not going to be steady jobs in legacy media. Ask you nearest colleague in class about their latest experience in the business and most will say that it wasn't a great one.
While Annenberg seems to be up to speed what's happening in the field, some others aren't. I just read an article from American Journalism Review that basically said that newspaper publishers should boycott internet and especially Google. I had to double check the date in the articel. Yes, it was published this summer, not few years ago. For a second I thought this is a fake AJR page that was written to show how clueless the legacy media is. But no, it was the AJR site.
Read the article. What a wonderful chance for us dreaming about our own business! After the newspapers decide to boycott the internet, I'm going to have a online news startup that reports what the newspaper are printing but not publishing to the web (applying fair use, of course). Big media companies are the ones that "plummet the price of online ads to Depression-like levels". After they are gone from the web, market will heal itself and my startup will prosper!
By Chris Jenkins
August 21, 2009 4:58 PM
Well said, Pekka. Talk about putting your head in the sand. And it's the point that I made last week in my blog about the "buggy-whip": Many in our industry are in denial. I mean really, how do you "boycott the internet?" Really?